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Case Study

Project mentioned here are the highlights how OptxDigi, a full-service digital agency, partnered with the client to identify key challenges and deliver a results-driven digital solution. The primary objective was to enhance user experience, improve performance, and support long-term business growth. Through strategic planning, innovative technologies, and a client-focused approach, OptxDigi successfully executed the project. As a result, the client achieved higher engagement, improved efficiency, and measurable business outcomes, demonstrating OptxDigi’s commitment to delivering impactful digital solutions.

Case Study: Crafted Charms

Industry: Handmade Jewelry & Personalized Gifts
Services Provided: SEO, Social Media Marketing, Paid Advertising (Meta Ads), Website Optimization
Campaign Duration: 6 Months

Results at a Glance

  •  3.2x increase in website traffic

  •  180% growth in online sales

  •  45% reduction in cost per conversion

  •  4x increase in social media engagement

1. Client Overview

Crafted Charms is a handmade jewelry and personalized gifting brand offering customized bracelets, necklaces, and charm-based accessories. The brand primarily targets young adults and gifting audiences through its website and social media platforms.

2. Challenges

Before the campaign, Crafted Charms was facing several digital marketing challenges:

  • Low organic website traffic

  • Social media presence without consistent sales conversions

  • Poor return on ad spend (ROAS)

  • Limited brand awareness in a highly competitive market

3. Objectives & Goals

  • Increase website traffic

  • Improve online sales and inquiries

  • Boost social media engagement

  • Reduce cost per acquisition

  • Position the brand as a premium handmade jewelry label

4. Strategy & Approach

We developed a multi-channel digital marketing strategy focused on both brand building and performance.

Research & Planning

  • Website and SEO audit

  • Competitor and market analysis

  • Audience behavior and funnel analysis

Channel Mix

  • SEO: Product page optimization and content strategy

  • Social Media: Instagram and Facebook content + reels strategy

  • Paid Ads: Conversion-focused Meta ad campaigns

  • Website: Landing page and checkout optimization

5. Execution & Implementation

  • Optimized product descriptions using keyword research

  • Created high-performing reels and UGC-style creatives

  • Launched seasonal and gifting-focused ad campaigns

  • Set up retargeting ads for website visitors and social media engagers

  • Implemented GA4 and Meta Pixel for accurate tracking

6. Results & Performance

Within 6 months, Crafted Charms achieved strong, measurable growth:

  • Website traffic increased by 220%

  • Online sales grew by 180%

  • Cost per purchase reduced by 45%

  • Social media engagement increased 4x

  • Repeat customer rate improved significantly

7. Key Insights & Learnings

  • Personalized product videos performed best on social platforms

  • Retargeting ads played a major role in driving conversions

  • SEO and social media together delivered long-term growth

  • Trust-building content (reviews, behind-the-scenes, packaging videos) boosted conversions

 8. Conclusion

Through a structured and data-driven digital marketing strategy, Crafted Charms evolved into a scalable and profitable online brand. Continuous optimization and performance tracking ensured sustainable growth and strong ROI.

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